Interviewed 20+ stakeholders to expand knowledge on the role of credit & fraud risk products, detailing respective design principles & architectural patterns, producing 10+ visual frameworks intended to alleviate product learning curve & streamline the solution development process.
Collaborating alongside four team members to conduct market research for local businesses through brand and market assessments, survey formulation, and search engine optimization analysis, leading to ideation of creative various marketing initiatives presented to client
Identified areas of improvement in branding of company’s latest product, experimenting with typography and design principles to re-envision product’s logo, resulting in 15+ final designs presented to head marketing team and Business Strategy director
Conducted extensive testing through mimicking of new user interaction to expedite solutions for enhancing user experience, consulting with CEO to present in the form of mock-ups, wireframes, and interactive prototypes, ultimately implementing into company’s latest product
Pioneered low fidelity prototype utilizing Figma and Bubble in order to create a minimum viable product intended to connect high school and college students with local job opportunities